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What is really behind that craving?


Cravings, in particular, sugar cravings stem from a blood sugar imbalance. Ever heard about the sugar roller coaster? When your body ingests sugar, your blood sugar spikes, and your body releases insulin to lower it to a safer level.


If the insulin brings your blood sugar level a bit too low, as often happens, your body craves foods that will raise it and increase your energy.



Common causes for cravings

  • Not enough sleep

  • Not enough time to prepare and plan my meals is another (grabbing something not ideal on the run because you’re now starving..)

  • Stress or emotional eating (this often leads to eating to feel good to provide a short-lived hit of dopamine or serotonin)

  • And sometimes it is driven by joy and celebration- and within a balanced framework that is fine too- in fact encouraged!


Whilst we truly believe food is an individual story, broadly speaking we don’t believe in continuously eating through the day- this is usually a sign of an imbalance that needs balancing. This is our core- mostly plants, some well-sourced protein, good fats, and a small amount of grains as required, for some grain-free might be your core.


Over time, with our support, we work together to find out what your core plan looks like. We work together to set you free from constant snacking and cravings.


We are never here to police you but to guide you as your partner towards change. That has always been our goal, for our clients not to rely on us or fear food but to become empowered in the choices they make. Is it time to tune into your body's many signals and start listening?


Personalize your nutrition and lifestyle


Interested to know about how we can help you personalize your nutrition and improve your health and wellbeing for the long run? Schedule a call with our care manager or viewer Schedule a call with our care manager or learn more here.